Marketing

What makes great advertising?

A few months ago I drafted a blog post that I never published called “Great advertising is either funny or emotional. Or both!“. Reflecting on some of the best pieces of advertising I’d seen, my hypothesis was that if you…

A Brand is a Promise

A promise. That’s a very good way to think about what a brand is. When you buy a brand, you buy a promise of what you expect that brand to deliver. This definition is not new, but two recent events…