Monthly Archives: March 2010

We are all slaves of our inboxes!

Attending an internal P&G training today called “Effective Workload Management with Outlook” proved to be a great eye opener to how much we are actually slaves of our inboxes and what it takes to break it. The training is primarily…

A Brand is a Promise

A promise. That’s a very good way to think about what a brand is. When you buy a brand, you buy a promise of what you expect that brand to deliver. This definition is not new, but two recent events…